Welcome to Legal for B2B SaaS Sales Teams. In this Section, we will provide an overview of the course - including what each session will be about, and what you can expect to learn.

If you’re selling a Software as a Service (SaaS) product to enterprise companies, your customers will demand a strong master service agreement. Sometimes they’ll sign yours, but more often than not – you’ll have to sign theirs. This leads to some back and forth, and lots of redlines. Yay, legal!

This is not just a formality. This agreement should outline what services you’re providing, what services you’re NOT providing, outlining warranties, specifying data privacy and information security provisions, limiting liabilities, and overall – protecting you AND your customers.

There are hundreds of templates available online, but you should know what the terms mean – and have these agreements edited to meet your specific needs.

So what’s generally in them? In this Session, we will go over The Anatomy of an Enterprise SaaS Sales Agreement.

If you’re running a Software as a Service (SaaS) business, your customers will expect a Service Level Agreement (SLA) from you. 

This agreement promises your customer service levels, can offers different tiers of service (Amazon and Microsoft make a TON of money from their support services), and gives monetary credit to the customer if your product fails to meet required service levels.

Data Privacy Compliance is more important than ever. If you're selling to Enterprise customers, there will be an expectation that you understand data privacy basics. This Session will give you an overview of Data Privacy Compliance.

Data privacy and security extends beyond a company. It actually forwards to all vendors, services providers, third party apps, and anyone else that processes (or handles) data – whether an advertising platform, email provider, marketing technology, or even your appointment booking system.

Remember, YOU are a vendor of your Customer – and they are evaluating YOU as well. THIS IS IMPORTANT TO YOUR CUSTOMERS.

Your customers will hold you responsible for the data privacy and information security of your vendors, too. This Session will give you an overview of Data Privacy and Security of Vendors.

If your SaaS company is doing business with Enterprise companies or handling personal data in general, you’ll likely be required by your Enterprise customers to sign a Data Processing Agreement in addition to your standard Terms of Service/Software as a Service Agreement. This Session will go over the anatomy of a Data Processing Agreement.

Intellectual Property (IP) is your basically your work product. IP can cover everything around your company – including, but not limited to your software code, your name and logo, the formula and application of the algorithm you use, right down to your marketing content.

I’m sure you’ve heard the terms “Copyright”, “Trademark”, “Trade Secret” and “Patent” get thrown around a lot – and you’ve Googled them all. How do you differentiate between each? What’s the governing body of law? How does your IP relate? This Session will explain. 

Your Terms of Use and Privacy Policy are important public facing agreements that govern how your Customers can use your SaaS product, and how you approach privacy. This Session will give you an understanding of what goes into a Terms of Use and Privacy Policy, and why it's important.

If you’re selling software to larger organizations, chances are the legal department needs to get involved to negotiate some specific provisions in your software license or SaaS agreement (depending on what kind of software you sell). The key here is to make sure you are protected, while still coming to an amicable agreement with your customer. This Session will give you an overview of common terms Customers will negotiate on your contract.

When selling your Software-as-a-Service (SaaS) products, your enterprise customers may want to negotiate, redline, and push back on your contract. Some of their asks are reasonable, but there should be some clear non-negotiables. This isn’t about the business terms, how many seats you’re selling, or your price – but rather provisions that protect your company, and save you from liability.
 

Let's tie the Course together and talk about what we've learned!